Our Story

Sole Magic is a small, family-owned business based in Myrtle Beach, South Carolina, dedicated to helping people everywhere achieve soft, smooth, healthy feet. What started as a simple idea—creating a product that was softer, safer, and more effective than pumice stones, foot files, or harsh metal graters—has grown into a brand trusted by millions of happy customers.

Since our beginning, Sole Magic has been featured in major retail stores across the U.S., including Walmart and Bed Bath & Beyond, bringing our unique foot smoothing pads and heel care products to households nationwide. Today, we’re proud to say that we’ve sold over 3,000,000 Sole Magic pads, making us one of the most trusted names in at-home foot care.

Our hero product, the Sole Magic Foot Smoothing Pad, is designed with a soft foam core and our exclusive Derma-Grit™ surface to gently exfoliate dry skin, remove stubborn calluses, and smooth cracked heels. Unlike rigid tools, our pad flexes to the natural shape of your foot, reaching every curve and contour for an effective, mess-free foot care experience.

We believe that foot care should be simple, affordable, and effective—something you can do right at home to feel confident with every step. Whether you struggle with rough soles, dry heels, or callused skin, or you just want to maintain healthy, beautiful feet, Sole Magic makes it easy to enjoy that feeling of freshness and smoothness every day.

As a family business, we’re proud to stay true to our roots: quality products, trusted results, and personal care that puts our customers first. From our family to yours, thank you for letting Sole Magic be part of your self-care and foot care routine.