Privacy policy

Last updated: 12/11/25

Sole Magic (“we,” “us,” or “our”) operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience. Sole Magic is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase from our Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By accessing or using any of the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies, relates to, or can reasonably be linked to you. Personal information does not include information that has been anonymized or de-identified.

Depending on how you interact with the Services, we may collect the following categories of personal information:

  • Contact information such as your name, billing address, shipping address, phone number, and email address

  • Financial information including payment card details and transaction data (processed securely by our payment providers)

  • Account information such as login credentials, preferences, and settings

  • Transaction information including products viewed, added to cart, purchased, returned, or exchanged

  • Communications including messages sent to customer support

  • Device and technical data including IP address, browser type, device identifiers, and network information

  • Usage data regarding how you interact with and navigate the Services

Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you, such as when you place an order, contact us, or create an account

  • Automatically, through cookies, pixels, and similar technologies when you use our Services

  • From service providers, including Shopify and other vendors who support our operations

  • From advertising and analytics partners, as permitted by applicable law

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing and Improving the Services

To process payments, fulfill orders, manage accounts, arrange shipping, facilitate returns where applicable, provide customer support, and personalize your shopping experience.

Marketing and Advertising

To send promotional communications and to show you relevant advertisements on our website and on third-party platforms based on your interactions with the Services.

Advertising & Analytics Partners

We work with third-party advertising and analytics partners, including TikTok, Meta, and Google, to help measure performance, deliver relevant advertisements, and improve our marketing efforts. These partners may collect or receive information from our website through cookies, pixels, SDKs, APIs, and similar technologies.

Information shared may include device identifiers, purchase activity, and interaction data. Where applicable, data is shared in a hashed or privacy-conscious format and processed in accordance with applicable privacy laws and the partners’ own privacy policies.

Security and Fraud Prevention

To protect our customers, prevent fraud, secure transactions, and maintain the integrity of the Services.

Legal and Compliance Purposes

To comply with applicable laws, respond to lawful requests, enforce our policies, and protect our rights and the rights of others.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With Shopify and trusted service providers who perform services on our behalf (such as payment processing, shipping, analytics, IT support, and customer service)

  • With advertising and marketing partners, including TikTok, to deliver and measure advertisements

  • When you direct or consent to such disclosure

  • With affiliates or as part of a business transaction such as a merger or acquisition

  • To comply with legal obligations or protect our rights

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information necessary to provide and improve the Services. Shopify may process your information in accordance with its own privacy practices. To learn more, visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com.

Cookies and Similar Technologies

We use cookies, pixels, and similar technologies to operate our website, analyze performance, and support advertising efforts. You can manage cookie preferences through your browser settings.

Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including:

  • The right to access, correct, or delete your personal information

  • The right to opt out of the sale or sharing of personal information for targeted advertising

  • The right to data portability

  • The right to withdraw consent where processing is based on consent

You may opt out of targeted advertising by adjusting your device or browser settings, or by managing ad preferences directly on platforms such as TikTok.

We do not discriminate against individuals for exercising their privacy rights.

Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

Data Security and Retention

We implement reasonable safeguards to protect personal information. However, no system is completely secure. We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy or to comply with legal obligations.

International Transfers

Your personal information may be transferred to and processed in countries outside of your place of residence. Where required, we rely on recognized legal transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, please contact us at:

Email: hello@solemagic.com
Address:
Sole Magic
2126 Wentletrap Way
North Myrtle Beach, SC 29582
United States

For purposes of applicable data protection laws, Sole Magic is the data controller of your personal information.